Client: Lobik brewery

Role: Visual Identity, Label Concept & Illustration Design

For this project, I developed a complete brand identity for a craft brewery, including the logo and a series of beer labels. The core concept revolves around a playful fish character, the main logo, illustrated in different scenarios that reflect each beer’s unique taste and flavor profile.

The design approach highlights the artisanal nature of the brewery, balancing handcrafted charm with a strong, cohesive visual identity. Every label was carefully crafted to not only distinguish the beers but also to tell a story, making the brand instantly recognizable and full of character.