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the 56th IPSF Congress « Urban Breznik

the 56th IPSF Congress

Chinese Ink, Watercolor & Digital color


Graphic identity design for the 56th IPSF World congress in Ljubljana, Slovenia.


Now, this was FUN! LET THE PILLS LIVE! Once they did, they were unleashed to do whatever they pleased, almost drugging my mind and ink! Creative drugs!


I went into a completely other direction from the classical pharmacy symbols. What the students of pharmacy have on their mind most of the time is "how to make the ultimate cure drug," so their heads just turned into pills. The logo represents how we can achieve something great if we put our heads together! 


I did not expect such a positive feedback from the participants! The congress was fully booked in just a few days (even went to a waiting list), and some participants wrote to me just to ask if I was the designer. This, more than anything, makes me happy. Seeing that my work is accepted and loved. One also did a parody on it!